Healthcare & Pharma

Solving real patient problems with revolutionary digital products

Healthcare is rapidly changing. Patients expect — and deserve — more consumer-like experiences that provide value, save time, improve outcomes, and even surprise and delight. From creating patient support programs (PSPs), designing the digital front door for care sites, remote patient monitoring, and integrating AI, to software-as-medical-device, our expertise is wide and deep. We’re passionate about crafting experiences that provide patients with easier access to information, more engagement from providers, and pathways to achieve better health.

Key drivers to making a positive impact

People and patients are the real heroes

Why do the leads in any medical story on TV or movies tend to be doctors? Using innovative and empathic approaches to UX, we’re re-imagining healthcare and wellness around a customer journey centered on a new “hero” in the medical drama—the patient.

Behavior change is our greatest opportunity

By combining evidence-based behavior science with the power of digital tools, connected devices, and AI, we can change real-world behaviors that directly impact people’s health and wellness.

We're better when we work together

Collaboration among patients, providers, device and drug manufacturers, caregivers, designers, and engineers is critical to developing new ideas that will positively impact the ways we practice, deliver, and experience healthcare and wellness.